Vodafone

Vodafone × Salvamont Romania — 20 Years of Partnership

For 20 years, Vodafone and Salvamont have been working together to ensure that mountain enthusiasts can always explore safely. To mark two decades of partnership, we have joined forces with Vodafone to spotlight the technology that made every rescue mission possible, through an integrated campaign that gives voice to the mountain.

Technology / Telecom

OVERVIEW

Girl in a jacket

From the Salvamont app with its geolocation feature to drones with revolutionary technology that reduce search times, Vodafone supports Salvamont in the most intense rescue missions for 20 years.

To emphasize the importance of this life-saving partnership, the TV spot created by OXYGEN for Vodafone was based on one of the 110,000 real cases with the help of Vodafone's technology, giving a voice to the mountain in critical situations. The campaign runs on TV, social media and in the OOH environment.

The communication reinforces Vodafone's mission to improve people's lives and the world around us, now also through its promise: "The network that saves lives."