Artificial intelligence driving innovation in creative industries
In charge of Oxygen, one of the top integrated communications agencies on the market with offices in Bucharest and Cluj-Napoca and a team of 80 professionals, Tereza Tranakas has more than 20 years of experience working in brand and corporate communications. She sat down with Business Review and shared her outlook for 2024.
How do you see the market faring this year?
We must keep in mind the bigger picture when we consider this year’s outlook. In fact, in terms of economic growth, Romania has been a bright spot on a rather dismal European landscape. According to analysts, real GDP growth is set to rebound in 2024 and remain strong by EU standards in 2025-28. The solid private sector has been and will continue to be the key driver to Romania’s steady growth.
To all the sceptics I say that Romania has been lucky to have experienced steady economic and social development over all these years, despite the geopolitical turbulence at our doorstep.
Within this context, we also expect the marcomm industry to fare better than last year, as we’ve seen a general improvement in numbers and output after the pandemic.
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Tereza Tranakas (Oxygen): Creativity is the superpower of the future
Oxygen is one of the leading communications agencies on the market, with offices in Bucharest and Cluj-Napoca. BR sat down with Tereza Tranakas, CEO Oxygen, and found out more about how the agency’s first 15 years unfolded.
How would Oxygen’s first 15 years look in numbers?
Fifteen years from our establishment, I am grateful and happy to see our hard work and determination bringing us to a leading position in the market, as an independent forward-thinking communications agency with offices in Bucharest and Cluj-Napoca.
In terms of numbers: we are the only agency with two offices – Bucharest & Cluj-Napoca and a Sustainability department, a super team of 70 passionate and creative communication professionals, a diverse client portfolio comprised primarily of tens of large multinationals from various industries as well as local clients, and turnovers of EUR 7.5 million for 2022, placing us among the leading integrated agencies on the market.
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