OXYGEN embraces a future-looking mindset
Managing growth, identifying and attracting the right talent, and remaining agile in a highly unpredictable environment were the main challenges OXYGEN faced last year. Business Review spoke to Tereza Tranakas, Founder & CEO of OXYGEN, who highlighted the company’s key achievements last year and revealed the recipe for its success.
What is your leadership style and how does it support your company’s performance?
I empower people and I do my best to lead by example, setting forth a vision and series of core values that act as our North Star. I acknowledge the fact that the company’s performance is the team’s merit, under the guidance of its top management. I work side by side with my team, with continued passion and dedication for what we do, aiming to evolve and develop ourselves and our company. Last but not least, I believe Romania is a good place to do business—it offers many possibilities for growth and development. I am also happy to see that there are many women-led businesses that are thriving here, as we are an open and inclusive society.
What were your main professional achievements in 2023?
I am grateful for the fact that Oxygen has become a positive reference on the highly competitive market of advertising & communication. Fifteen years since our establishment, it is truly rewarding to see that our hard work, dedication, and strong strategic and creative forces are yielding results and bringing us to a leading position on the market as an independent, forward-thinking communications agency. In terms of numbers, we are the only agency with two offices—in Bucharest and Cluj-Napoca—and a Sustainability department, a super team of 70 passionate and creative communication professionals, a diverse client portfolio made up primarily of dozens of large multinationals from various industries as well as several local clients, and a turnover of EUR 7.5 million for 2022, which positions us among the leading integrated agencies on the market.
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In charge of Oxygen, one of the top integrated communications agencies on the market with offices in Bucharest and Cluj-Napoca and a team of 80 professionals, Tereza Tranakas has more than 20 years of experience working in brand and corporate communications. She sat down with Business Review and shared her outlook for 2024.
How do you see the market faring this year?
We must keep in mind the bigger picture when we consider this year’s outlook. In fact, in terms of economic growth, Romania has been a bright spot on a rather dismal European landscape. According to analysts, real GDP growth is set to rebound in 2024 and remain strong by EU standards in 2025-28. The solid private sector has been and will continue to be the key driver to Romania’s steady growth.
To all the sceptics I say that Romania has been lucky to have experienced steady economic and social development over all these years, despite the geopolitical turbulence at our doorstep.
Within this context, we also expect the marcomm industry to fare better than last year, as we’ve seen a general improvement in numbers and output after the pandemic.
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