The new packaging of Olympus milk, made of 35% recycled plastic, comes with the promise of a better future. The campaign brings to the fore an important topic: recycling. A first step was made by producing a more environmentally friendly packaging, but in order to complete the circle it is necessary for people as well to recycle.
DISCIPLINE. ATL, INFLUENCER MARKETING, PR, SOCIAL MEDIASECTOR. FOOD & DRINK
OVERVIEW
Under the tagline “We are confident that you will recycle” the OLYMPUS campaign signed by OXYGEN focuses on a current issue: recycling. The new Olympus milk packaging is made of 35% recycled plastic and is 100% recyclable. The main insight of the campaign came from the idea that the responsibility for a better future depends on each of us. The initiative to change the packaging in order to be closer to nature must be supported by every human being, further, through the simple gesture of recycling.
