Coffee is the indispensable drink of every morning, but a high percentage of Romanians consume coffee with milk. The campaign brings in focus, through three specialists, the importance of quality milk in making a good coffee.


“The best coffee deserves the best milk” is the tagline of the campaign crafted by OXYGEN & OLYMPUS which opens the discussion on the famous coffee topic. In making this drink, not only the coffee itself matters, but also a quality milk that completely changes the final taste. Olympus milk, which comes in two fat percentages: 1.7% and 3.7% is ideal for various coffee recipes. This was highlighted by a series of turorial videos with baristas who shared the secrets of making a good coffee, with tips & tricks on how to make it even at home.

Client Name