THE GRAND PRIZE OF THE OLYMPUS SUMMER PROMOTION - THE HOLIDAY IN GREECE - COMES TO LIFE AND CAN BE WON WITH A LITTLE PERSUASION. ALL OUR PROTAGONISTS, WITH DANIEL BUZDUGAN IN THE SPOTLIGHT, HAVE TO DO IS PUT ANY GREEK-STYLE YOGURT IN THE BASKET, AND THE HOLIDAY CAN BE WON.
DISCIPLINE. ATL, INFLUENCER MARKETING, PR, SOCIAL MEDIASECTOR. FOOD & DRINK
OVERVIEW
With the slogan “Don’t let the holiday in Greece get away,” the campaign signed by OXYGEN for OLYMPUS outlines a summer promotion around a western-style battle between Daniel Buzdugan and another supermarket visitor for the grand prize. For more dynamism, we aimed to bring the most coveted prize of the Olympus national promotion to life and personify the holiday in the form of a mischievous suitcase.
