Greeks know how to celebrate important moments. And, for the Olympus summer promotion, we wanted to award the winner a vacation in Greece. That’s why we partnered with Daniel Buzdugan, to show people how to celebrate like Greeks when they win.
DISCIPLINE. INFLUENCER MARKETING, SOCIAL MEDIASECTOR. FMCG
OVERVIEW
The Olympus promotional campaign that takes place during the summer is the most important promotion of the year, having in focus the Greek Yogurt range. The campaign was developed under the concept of “Discover the taste of Greece”, with consumers having the chance to win a holiday in Greece among many other prizes. The campaign was highlighted by Daniel Buzdugan, through video content meant to show people how to celebrate after winning.
