In charge of Oxygen, one of the top integrated communications agencies on the market with offices in Bucharest and Cluj-Napoca and a team of 80 professionals, Tereza Tranakas has more than 20 years of experience working in brand and corporate communications. She sat down with Business Review and shared her outlook for 2024.

How do you see the market faring this year?

We must keep in mind the bigger picture when we consider this year’s outlook. In fact, in terms of economic growth, Romania has been a bright spot on a rather dismal European landscape. According to analysts, real GDP growth is set to rebound in 2024 and remain strong by EU standards in 2025-28. The solid private sector has been and will continue to be the key driver to Romania’s steady growth.

To all the sceptics I say that Romania has been lucky to have experienced steady economic and social development over all these years, despite the geopolitical turbulence at our doorstep.

Within this context, we also expect the marcomm industry to fare better than last year, as we’ve seen a general improvement in numbers and output after the pandemic.