Băneasa Shopping City

This Christmas, dreams become reality at Băneasa Shopping City

This year, Băneasa Shopping City transforms into a fantastic universe where all the lights, decorations and details tell a story. Just like our campaign, which follows the journey of a little boy whose dreams come true right before his eyes.The magic of Christmas is real, you only need to believe in it

Retail

OVERVIEW

Our campaign film captures the magic of Christmas through the eyes of a child and through the love of a family who believes in his dreams. Inspired by the boy’s imagination, the father secretly begins to transform a simple drawing into a fantastic world. With patience, emotion and the mother’s complicity, the entire universe imagined by the little one is brought to life, day by day.

The moment the boy discovers, on the esplanade, the decorations created especially from his dream becomes the heart of the story: that rare moment when reality meets imagination and the magic of Christmas becomes tangible. A story about family, and about the belief that when someone believes in you, any dream can become real.