Speaking Green Guide
Speaking Green: A Practical Guide to Responsible Sustainability Communication
Helping marketers and communicators navigate sustainability communication with clarity and responsibility
Context
Words such as “green”, “eco” and “sustainable” may sound simple, but using them responsibly requires more attention than ever.
Recent changes to the EU regulatory framework have brought new rules for sustainability communication, raising practical questions for marketing and communication teams: What can we say? How should we say it? What evidence should support our claims?
The Thinking Behind the Guide
Speaking Green Guide grew out of our work on sustainability projects, conversations with brands and many of the questions we have encountered along the way.
We created the guide to serve as a practical reference for marketing and communication teams navigating this changing landscape and working to create messages that are engaging, credible and grounded in facts.
Why read Speaking Green?
Gain a clearer understanding of the evolving EU framework for sustainability claims
Explore how evidence can support credible communication
Consider potential risks before sustainability messages go live
Create clearer and more responsible claims
Browse the guide
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Ready to approach sustainability communication with greater clarity and confidence?
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