Garanti BBVA
YOU CAN
Together with Garanti BBVA, we launched a campaign that inspires Romanians to resume their paused plans and turn them into reality, with 100% online credit solutions.
OVERVIEW
In the campaign created by OXYGEN for Garanti BBVA, any big plan or spontaneous wish concludes with "YOU CAN". In the TV spot, this phrase becomes the new chorus for renewed plans, performed by the band Blue Noise. Whether it's a new wardrobe or a trip around the world, the protagonists can access credit solutions directly from the Mobile Banking app, turning their plans into reality.
The concept and communication strategy are based on the insight that people often need a key moment—a sign—to prioritize their own wishes, especially when other necessities seem to be more important. So, Garanti BBVA becomes the partner for unpausing plans, as easy as the press of a button.
