Băneasa Shopping City

The Soft Grace of Xclusive Moments

In the most recent Xclusive campaign, we follow the story of a group of friends that embodies soft living as a way of life.

Fashion / Retail

OVERVIEW

"Soft Grace of Xclusive Moments" is the slogan of Oxygen’s Xclusive spring/summer campaign for Băneasa Shopping City, which aims to capture the charming “dolce far niente” of life away from the hustle and bustle of the city. The return to the natural rhythm of life is ideal for a weekend break at the manor house.

Why not look amazing in an environment that may pass for Tuscany? Characters in the campaign are stylish examples of the kind of person that embodies soft living—from their attitude to their wardrobe choices—capturing the essence of it all.