Băneasa Shopping City

The most beautiful Christmas isn’t perfect, but it’s ours to cherish.

The Christmas campaign by Oxygen for Băneasa Shopping City offers a fresh take on the holiday season, highlighting its beautifully imperfect yet magical moments. Every little "surprise", whether an unexpected event or a funny moment becomes a treasured memory that echoes in the Christmases to come.The most beautiful Christmas isn’t perfect, but it’s ours.

Fashion / Retail

OVERVIEW

"I will always cherish the Christmas when my dad brought home a giant tree that simply wouldn’t fit in the house, or the Christmas when the dog chewed up my gift."

This year, Băneasa Shopping City reminds us that the true magic of Christmas isn't found in perfection. When you take your role seriously and strive to give your loved ones that core memory Christmas, things may not always go as planned. Yet, it’s often those imperfect moments that transform the holidays into unforgettable memories.

In reality, Christmas isn’t like the movies—and that’s what makes it so wonderfully special.