Olympus

OLYMPUS HALLOUMI – BiiiNE te-am GĂTiT!

Oxygen and Olympus are launching ‘Nice to taste you!’, a campaign that highlights the authentic taste and versatility of Halloumi, created with the help of artificial intelligence – a first for the Romanian market.

Retail / FMCG / Food & Drink

OVERVIEW

Under the headline ‘Nice to taste you!’, the Olympus Halloumi campaign marked a premiere, being the first project in which we teamed up with artificial intelligence to create a campaign without traditional filming, while still following the steps of a classic production. Through this campaign, we aimed to capture the excitement of discovering Halloumi in new and diverse dishes and to translate it into a fresh, unexpected visual story.

We wanted to explore this new direction, and AI opened up a creative space where ideas took shape faster and in a spectacular way.