OVERVIEW
AVON's summer power song follows Irina's journey through worlds unraveled by AVON's summer campaign products. Carefully crafted around product details and descriptors, our gamified videoclip showcases how different products can generate immersive worlds full of color and playfulness inspired by the best summer experiences.
To better express the playfullness of our campaign we launched the video in a puzzled version, inviting fans to decipher the right order, gamifing the whole experience.
Awards / Recognition
GOLDVideo / Online Single VideoInternetics 2024
SILVERSocial Media & Communities / Social Media Special MechanicsInternetics 2024
SILVERDigital Brand Experience & Activation / GamificationInternetics 2024
Golden Award for ExcellenceFashion & LifestyleRomanian PR Award XXII
