AVON

AVON — Colours come alive when we are together

Together with AVON, we relaunched the Ultra Colour lipstick through a campaign that celebrates the power of female sisterhood and reminds us that all experiences and emotions are more intense when shared with our best friends, making colors come to life.

Retail

OVERVIEW

Under the tagline "Colors Come Alive When We Are Together," the campaign created by OXYGEN for AVON started from the product’s functional insight—the new Ultra Colour lipstick comes with extra pigment and a wide variety of shades. To bring it closer to the world of Gen Z women, we infused the campaign with the power of sisterhood, which inspires and empowers girls to experiment and discover.

In this spirit, we launched the song "Easy" alongside Irina Rimes, an anthem of female empowerment, featuring a vibrant music video filled with colour and surprise appearances by Cezara Cristescu, Andreea Suciu, Victoria Gheorghe and Miruna Simina, as well as Irina Rimes' fans, who helped complete the sisterhood vibe.