ANYTIME by Interamerican

ANYTIME by Interamerican – Launch of the newest player on the Romanian insurance market

Anytime is a challenger brand for which customer experience matters more than anything else. So its launch in Romania came with a very practical promise: an insurance quote in one minute. No surprises, no fine print, no asterisks.

Insurance

OVERVIEW

The launch of Anytime in Romania was supported by an integrated communication campaign featuring a comprehensive media mix that carried this concept across TV, cinema, radio, OOH and Digital OOH, as well as across all social media and PR channels.

The TV commercial dramatizes the “asterisk convention” in a humorous way, highlighting that the only surprise Anytime hides is that it actually delivers on its promise.

We capture a casual family conversation between Dani and his wife, Gabriela. The atmosphere is relaxed, the two gently tease each other, speaking openly and honestly. Well… almost honestly 😊. Because, just like some services hide terms and conditions behind an asterisk (*), we as people also have certain thoughts that we conveniently keep to ourselves.