The Campari Red Diaries, RED HAND, series was launched through a PR & SM campaign that invited consumers, journalists, influencers, celebrities, and actors to discover the mystery of the red glove
Discipline. PR, EVENTS, ATLSector. FMCG
Overview
The Campari Red Diaries, RED HAND, series was launched through a PR & SM campaign that invited consumers, journalists, influencers, celebrities, and actors to discover the mystery of the red glove. The invitees had the chance to exclusively watch The Legend of the Red Hand at the launch event.
