Together with Ciuc Radler, we promoted cycling by making the largest GPS drawing made entirely with a bike in Romania
Discipline. BTL, PR, SOCIAL MEDIA, INFLUeNCER MARKETINGSector. FMCG
Overview
Together with Ciuc Radler, we promoted cycling by making the largest GPS drawing made entirely with a bike in Romania. 4 cyclists followed the line around the country, shaping the drawing of a lemon.
For one month, more than 2500 km was real-time documented through foto-video content in social media, web, TV. In the most important cities on the way, the 4 cyclists were welcomed by local biking communities, during local events organized for the public.
The interactive map of the lemon was available on the campaign platform at all times.
