Bucegi decided to get closer to its consumers in the online environment
Discipline. PR, SOCIAL MEDIASector. FMCG
Overview
Bucegi decided to get closer to its consumers in the online environment. Together with comedian Gaben we created a campaign around the grill, one of the main activities of Romanians during their free time, in close connection with beer drinking.
After a content on Facebook, Gaben personalized the grill for 3 winners, in a series of videos that became viral.
