Garanti BBVA comes to the aid of people through products and services that aim to demonstrate that anything they want can be done, all the while fighting with the defeatist mentality that pushes Romanians to compromise because they live under the impression that they can’t fulfill their dreams.
DISCIPLINE. ATL, SOCIAL MEDIASECTOR. BANKING
OVERVIEW
The communication platform ‘IT CAN BE DONE’ signed by Oxygen for Garanti BBVA starts from the insight that Romanians are defeatist and cynical towards what they want. Garanti BBVA positions itself as the solution that shows them dreams can come true. All that’s needed is a visit to a branch and IT CAN BE DONE.
