For Banca Transilvania, being present at the most important music festivals became a tradition
Discipline. EVENTS, INFLUENCER MARKETING, SOCIAL MEDIA, BRAND PRSector. BANKING
Overview
For Banca Transilvania, being present at the most important music festivals became a tradition. Together, we created BT Hub at Electric Castle, UNTOLD, SummerWell and Artmania, space which reunited ideas exchange, entrepreneurs, but also festival entertainment and influencers.
The activity from BT Hub was also broadcasted in social media, real-time. The cashless experience from the festivals was documented by tech, fashion, and going out influencers.
