As to promote responsible drinking, Heineken turned to women for once, in the global campaign Hero, targeting to prove that men are better at approaching a woman when they drink moderately
Discipline. PR, SOCIAL MEDIA, INFLUENCER MARKETINGSector. FMCG
Overview
As to promote responsible drinking, Heineken turned to women for once, in the global campaign Hero, targeting to prove that men are better at approaching a woman when they drink moderately.
Together with relevant female influencers in Romania, we created the local version of the international Heineken video, inviting their communities to join.
