The celebrating the partnership of Heineken with UEFA Champions League, we organized the Reformation Camp, in order to help 20 men become better in relationship with their loved ones
Discipline. PR, EVENTSSector. FMCG
Overview
The celebrating the partnership of Heineken with UEFA Champions League, we organized the Reformation Camp, in order to help 20 men become better in relationship with their loved ones.
The recruitment was made on the radio and the recruits had to go through several challenges (how to pick a flower bucket, how to iron a shirt, etc).
At the final event of the campaign, the participants applied everything they learn and, in exchange, Heineken surprised them with a Heineken experience: seeing the UCL finals in a special place, with their friends.
