"Luminițe pentru viață" is a campaign by Trussa, in partnership with Fundatia Sensiblu
Discipline. ATL, Social MediaSector. Pharma
Overview
“Luminițe pentru viață” is a campaign by Trussa, in partnership with Fundatia Sensiblu, based on an alarming statistic that places Romania as the leader in Europe in deaths at childbirth.
During the campaign, for each Trussa pregnancy test bought, Sensiblu donated another one for the women in disadvantaged communities.
The message of the campaign: a pregnancy that is identified early is a chance for life. Sensiblu donated more than 30.000 tests in just one month of the campaign.
