The campaign aimed to position PROfertil as THE main supporter for couples, reinforcing its clinically-proven efficiency & clear benefits.
Discipline. DIGITAL, SOCIAL MEDIASector. PHARMA
OVERVIEW
The most important project of a couple is having a baby. When this project does not happen by itself, the topic becomes a sensitive one. So we asked ourselves: how to talk to young couples with subfertility problems? The answer came naturally: with realistic optimism, based on the proven results of PROfertil products for both women and men. We built a campaign around the idea of supporters of the most important PROject. PROfertil brings to the table both emotional support and a practical and actionable one – treatments with clinically proven effectiveness for him and her.
