An amazing new campaign signed by Heineken #ChampionTheMatch #UCL #Heineken
Discipline. PR, EVENTSSector. FMCG
Overview

Heineken created the perfect environment for consumers, influencers, and celebrities to experience the matches in UEFA Champions League — a penthouse available during the entire football season.

For three months, more than 350 consumers, journalists, influencers and celebrities watched 10 matches together with Heineken, the official beer of UCL.

“ The anniversary mark is paired with the existing Volvo identity. The number 15, set in the alliance’s corporate and underlined by the word ‘years’, which is elegantly positioned in a black square. ”

Volvo CEO