Froo

Unleash Your FROOdom of Choice

What do Micutzu, a coffee on the house and Froo’s delicious products have in common?A roast-style campaign about getting creative with your choices and unleashing your "FROOdom" at breakfast, where ‘the most important meal of the day’ becomes a form of personal expression.

Retail

OVERVIEW

The challenge? Froo launched a breakfast promotion offering a coffee on the house with any purchase over 15 lei. So, we started from a simple yet powerful insight: breakfast doesn’t look the same for everyone. For some, it’s a sandwich and orange juice. For others – gummy bear pizza or even popcorn soup.

Under the slogan "Unleash Your FROOdom of Choice", we built a campaign about creative freedom and breaking breakfast stereotypes with humor. And to make the experience unforgettable, we brought in Micutzu for a ‘micutzul dejun’ twist. In the digital content, Micutzu roasts customers’ breakfast choices just like in a stand-up comedy show – and then rewards them with a coffee on the house.

Toesup composed the original beat for the radio spot and social materials on Instagram and TikTok — a playful mix of unexpected sounds and rhythms. The campaign also included influencer partnerships, metro branding and trade materials across the entire Froo store network.

Play Radio Promo "Froo × Micutzu"