Garanti BBVA

With optimism, YOU CAN!

In a financial market defined by instability, where people are hesitant about taking out new loans, we launched a campaign together with Garanti BBVA for the personal needs loan with 0% interest and 0 fees – a fast financial solution when you're in a tight spot, a real helping hand to take care of what you need, exactly when you need it.

Banking

OVERVIEW

In unexpected situations, when you need money fast, interest rates are usually very high. By contrast, a loan with 0% interest unlocks the situation without any risk. The campaign falls under the platform 'At Garanti BBVA, YOU CAN!', adding a note of optimism – a perspective from which quick, modern, and digital solutions can always be found, at the level of a top-tier bank.

The campaign includes a TV spot, radio ads, digital executions and social media content, metro branding and trade materials across the entire Garanti BBVA branch network.