At Oxygen, we are Creators of the Future_ — driven by curiosity, powered by innovation, and committed to shaping what’s next.
Artificial Intelligence is transforming the way we work, think, and create. At Oxygen, we embrace AI as a powerful tool to support and elevate human creativity—not to replace it. Our approach to AI is guided by responsibility, ethics, and a deep commitment to quality and transparency.
Here’s how we use AI—and the standards we uphold to ensure it aligns with our values, client trust, and the future we’re building:
Human-Led, AI-Assisted
We use AI to boost efficiency, unlock new creative possibilities, and enhance our ability to deliver exceptional work. But people always stay in the driver’s seat. Every AI-assisted output is reviewed and refined by our team to ensure originality, accuracy, and alignment with our creative vision.
Responsible & Ethical by Design
AI at Oxygen is used mindfully and ethically. We carefully assess its impact—on society, individuals, and the environment. Our AI practices follow EU laws and global standards, including the GDPR and EU AI Act. We respect privacy, avoid bias, and never input confidential client information into AI tools.
Approved Tools Only
We only use AI tools that are vetted for security, data protection, and compliance—including platforms like ChatGPT, Gemini, Midjourney, and RunwayML. We regularly reassess these tools to ensure they meet evolving standards.
Quality Matters
No shortcuts, no copy-pasting. AI outputs are just the beginning. Every piece of AI-assisted content undergoes human review to meet our quality, brand, and ethical standards before it’s shared publicly or with clients.
Transparent with Clients
We believe in clarity and trust. When AI significantly contributes to a deliverable, we let our clients know—and we label AI-generated content where legally required. Responsibility for each piece of AI-assisted work is clearly assigned and documented internally.
A Culture of Learning & Accountability
Our team is continuously trained to use AI effectively and ethically. We stay up-to-date on technology developments, legal changes, and sustainability goals—ensuring our AI practices evolve responsibly.
AI should inspire, not replace. By following these principles, we make sure it enhances the creative process — without compromising authenticity, quality, or trust.