Vodafone ╳ Vodafone Foundation

No is no, whenever you say so — Conversations about consent

Together with Vodafone and the Vodafone Foundation, we launched No means no, whenever you say so — Conversations about consent, a campaign aimed at raising awareness about the right to say no in any situation. The campaign was initiated during the summer music festivals, places where the boundaries of consent can become unclear.

Telecom / Technology

OVERVIEW

The campaign debuted at Electric Castle, aiming to encourage women to assert their consent at any time and to download the BrightSkyRO app for more resources against domestic and gender-based violence.

The campaign featured a series of digital content on how consent can be expressed, amplified with the support of Rock FM and content creators. The initiative reinforces the Vodafone Foundations' global goal of improving the lives of 400 million people by 2025.