Vodafone
Airport Branding
Together with Vodafone, we launched a new airport branding project aimed at welcoming tourists visiting Romania and showing them that Vodafone, the best mobile network certified, helps them stay connected with their loved ones throughout their visit, no matter where they are in our country.
OVERVIEW
The insight behind the campaign is that when you discover beautiful places in a foreign country, the first thing you want to do is share everything with your loved ones back home.
Thus, the campaign featured a series of visuals showing tourists exploring Romania and sharing their experiences via SMS messages to their loved ones in their native languages — Italian, Spanish, French and German. The English headline, From Romania With Love, reinforces Vodafone's initiative to support and promote Romania.
