Băneasa Shopping City

Wear Your Best Self

In the most recent new collection campaign, we follow the cultural phenomena reflected in fashion to create a fresh and approachable communication for the Băneasa Shopping City audience.

Fashion / Retail

OVERVIEW

Wear Your Best Self — is the slogan of the most recent New Collection campaign created by OXYGEN for Băneasa Shopping City. Starting from the idea of "special occasion" clothing, we have created a communication campaign that aims to challenge this term and attitude. We encourage the public to wear their "special occasion" outfits every day and to create new outfits with the New Collection pieces.