Băneasa Shopping City and Oxygen bring the new autumn-winter collections into the spotlight, encouraging you to wear clothes with attitude and confidence, to be the main character in your life, and to embrace the attention that naturally follows.
DISCIPLINE. ATL, SOCIAL MEDIASECTOR. RETAIL
OVERVIEW
The new “STEAL THE SHOW” campaign for Băneasa Shopping City shines a spotlight on the autumn-winter collections, inspiring you to wear clothes with attitude and be the main character in your life.
Clothing is a form of self-expression, and when you feel good in what you wear, you radiate an energy that others may not see but can definitely feel — The Main Character Energy. Every outfit draws attention, and this sense of confidence is exactly what we aimed to convey through the new campaign created by Oxygen.
