New Collection Spring Summer 2023 is the new campaign well-dressed by OXYGEN, for Băneasa Shopping City. The message is relaxed and fit for a young and spontaneous target: Fashion that keeps up with you.

DISCIPLINE. ATL, SOCIAL MEDIASECTOR. FASHION. RETAIL
OVERVIEW

The new collection invites you to discover life step by step, with clothing that keeps up with you. Your favorite brands dress every special moment. The campaign captures a day full of surprises and plans made on-the-go. The party starts at home and continues with brunch and cocktails between friends. The story ends in the evening, on a terrace, with an emotional gift. For every chapter, the New Collection unveils a matching outfit.