We teamed up with pop-culture icon Irina Rimes to create a special summer video and song, where the AVON summer palette becomes the creator of an immersive gamified world.
DISCIPLINE. ATL, INFLUENCER MARKETING, PR, SOCIAL MEDIASECTOR. RETAIL, BEAUTY
OVERVIEW
AVON’s summer power song follows Irina’s journey through worlds unraveled by AVON’s summer campaign products. Carefully crafted around product details and descriptors, our gamified videoclip showcases how different products can generate immersive worlds full of color and playfulness inspired by the best summer experiences.
To better express the playfullness of our campaign we launched the video in a puzzled version, inviting fans to decipher the right order, gamifing the whole experience.
