ARCTIC BROUGHT THE CHRISTMAS MAGIC TO SOS CHILDREN'S VILLAGES. THE LEADER OF THE ROMANIAN HOUSEHOLD APPLIANCES MARKET SPREAD A "BIG MEAL FOR THE LITTLE ONES", BRINGING THEM THE JOY OF THE HOLIDAYS WITH TRADITIONAL DISHES AND OVER 200 APPLIANCES.
Discipline. PR, SOCIAL MEDIASector. Retail
OVERVIEW
As good deeds add the right spice to any Christmas meal, Arctic has teamed up with Oxygen to launch the “Big Meal for the Little Ones” campaign and to bring joy to those in the care of SOS Children’s Villages. Dozens of children from SOS Bucharest enjoyed a traditional Christmas meal and freshly baked sweetbreads. But before delivering them to the children, the CEO of Arctic and the General Director of SOS Children’s Villages tested the recipe. They put on their aprons, kneaded the sweetbreads, and baked them in the Arctic oven with Steam Assisted Cooking.
Arctic also donated to the NGO over 200 appliances necessary to provide the best conditions for children growing up in SOS family homes in Bucharest, Bacau and Sibiu.
