OXYGEN OFFERED PRO BONO SUPPORT TO ȘCOALA ÎNCREDERII (SCHOOL OF TRUST) NON-PROFIT PROGRAM, DEVISING A FUNDRAISING CAMPAIGN THAT PUTS A SPOTLIGHT ON THE IMPORTANCE OF INSPIRING TRUST AND CONFIDENCE IN PUPILS FROM STATE SCHOOLS.
DISCIPLINE. ATL, CSR, INFLUENCER MARKETING, PRSECTOR. SERVICES / NGO
OVERVIEW
The fundraising campaign created by OXYGEN for ȘCOALA ÎNCREDERII started from the idea that no one can imitate the lack of self-confidence that many children and young people in Romanian state schools feel. It can only be lived, with consequences that can no longer be ignored. Because when education fails, the whole society fails. Several actors and TV personalities joined the campaign to raise funds for this project.
