THE VEKANS’ CLUB CAMPAIGN RELIES ON IRONY AND HUMOUR TO ILLUSTRATE THE BENEFITS, BUT ALSO THE CHALLENGES, OF BEING PART OF AN EXCLUSIVE GROUP - THOSE WHO APPRECIATE CLASS A PROFILES.
DISCIPLINE. PR, SOCIAL MEDIA, INFLUENCER MARKETINGSECTOR. HEAVY INDUSTRIES
OVERVIEW
Relying on irony and self-deprecating humour, the latest communication campaign launched by VEKA aims to bring together those who appreciate profiles for class A windows and thermal insulation doors and want to talk about them. In order to be admitted to the VEKAn club, you must get the green light from a demanding jury. You are rewarded, however, with exclusive content, created by personalities who are part of or wanted to be part of the VEKAns’ club and did not pass the exam. For example, a class A food & wine pairing workshop with chef Roxana Blenche and Cosmin Tudoran, himself an aspiring VEKAn.
