„Școala fără pauză” is a donation program launched by Băneasa Shopping City in association with Banca de Bine, that gathered school supplies, clothes and devices which here handed to over 400 pupils from disadvantaged backgrounds.
DISCIPLINE. ATL OOH, PR, CSRSECTOR. RETAIL
OVERVIEW
Pupils from disadvantaged backgrounds continue going to school no matter what life throws at them. Their motivation was our inspiration when we created the „Ambition without breaks” campaign.
The purpose of the campaign was to generate donations. To generate them, we showed people the ambition these kids have to learn, regardless the problems life throws in their way – their way to school.
