IN PARTNERSHIP WITH ELLE, VODAFONE ROMANIA LAUNCHES THE FIRST COVER IN ROMANIA THAT YOU CAN ACTUALLY DISCOVER AND WEAR IN AUGMENTED REALITY. A REAL LOCAL AND INTERNATIONAL PREMIERE, THE PROJECT OPENS UP NEW HORIZONS, IN A WORLD WHERE FASHION AND TECHNOLOGY INTERTWINE FOR A RESULT RICH IN CREATIVITY AND AMBITION.
DISCIPLINE. UNCONVENTIONAL, DIGITAL, PR, SOCIAL MEDIASECTOR. TECHNOLOGY, TELECOM
OVERVIEW
The project developed by OXYGEN for VODAFONE and ELLE offers a new perspective in this unique partnership, creating a new stage for technology and fashion, with the sole purpose of offering more freedom of expression for all ELLE readers.
Just by scanning the June cover, the experience intensifies, and, in augmented reality, the reader can wear the cover garment in real time, as the filter naturally follows the body’s movements.
