NOW, REACHING ITS 13TH YEAR, THE PARTNERSHIP BETWEEN VODAFONE AND BUCHAREST MARATHON KEPT A STEADY PACE WITH THE MOST POPULAR RACE (10K) IN WHICH MORE THAN 4,000 RUNNERS FOUND THE COURAGE TO BREAK THEIR PERSONAL RECORDS.
DISCIPLINE. BTL, DIGITAL, PR, SOCIAL MEDIASECTOR. TECHNOLOGY, TELCO
OVERVIEW
The concept “Running for yourself is like a marathon already won” encouraged the contestants to bring a positive energy to the most important running event in Romania. Vodafone Romania had a sprinting presence in BTL, online, Social Media, and PR, alongside activations meant to encourage and give stamina to the runners, all of this under the dynamic soundtrack created by DJ music and Barbarossa Samba Group, the famous percussion and samba band.
