Through the #UnseenRomania campaign, photographers and photography lovers were invited to discover new perspectives through the lenses of the new Huawei P30 Pro

Discipline. PR, SOCIAL MEDIA, EVENTS, ATLSector. Technology
Overview

Through the #UnseenRomania campaign, photographers and photography lovers were invited to discover new perspectives through the lenses of the new Huawei P30 Pro.

We kicked off the campaign with a trip to Paris, together with key influencers and journalists, and we continued with seven photography workshops in unconventional spaces. We marked premieres in the industries, such as the first fashion magazine ever to be shot entirely with a phone or the first billboard shot with a phone camera.

We explored new perspectives of the famous music festivals Electric Castle, Summer Well and After Hills, transforming a team of amateur photographers in Huawei foto & video crew.