Betano Romania launches Casino Backstage, a campaign that documents the secret life of the characters from the more than 2,000 games on the platform and their behind-the-scenes fun.
DISCIPLINE. DIGITAL, PR, SOCIAL MEDIASECTOR. SERVICES
OVERVIEW
In Casino Backstage, the characters have their own world. On the other side of the screen, users open Betano’s door with each new game they try, where fruits, pirates, wizards, Vikings, and magicians emerge directly in the app, anywhere, anytime.
The campaign explores the entire Betano Casino universe and imagines the life of the characters before the spin that calls them into the game – full behind the scenes, inside jokes of some characters who fell many times together on the same line, but above all the excitement of entering the game in the best form, every time they are called.
