New Collection, the new playful campaign signed by OXYGEN, for Băneasa Shopping City. When creative freedom meets an easygoing collection, the result is The Most Fun You Can Have With Fashion.

DISCIPLINE. ATL PR, SOCIAL MEDIASECTOR. RETAIL
OVERVIEW

Fashion is about fun and accessorizing your personality with the right outfit. And the new collection from Băneasa Shopping City gives everyone the freedom to experiment their own style.

The new campaign for the Fall-Winter Collection by Băneasa Shopping City is about escaping to extremely fun places, away from the hustle of the city: an orchard that turns into a catwalk for the models and a vineyard that becomes a playground for grown-ups. For every scenario, the New Collection by Băneasa Shopping City has the perfect fashion combo.