THE PERFORMANCE OF ARCTIC HOME APPLIANCES IS SHOWCASED IN A CAMPAIGN THAT SPOTLIGHTS ROMANIAN FAMILIES’ HOMES BRINGING OUT THE CHALLENGES, BUT MOSTLY THE JOYS OF A ‘BUSINESS’ WHERE ARCTIC PRODUCTS TAKE CARE OF ALL DOMESTIC CHORES DAY AFTER DAY, YEAR AFTER YEAR.
Discipline. ATL, INFLUENCER MARKETING, PR, SOCIAL MEDIASector. Retail
OVERVIEW
Under the tagline ‘Family is Your Business’, the campaign crafted by OXYGEN for ARCTIC started from the following insight – for many of us family life resembles running a small business where things happen quickly, and challenges abound. The campaign focuses on 4 entrepreneurial stories by 4 families, highlighting the investments and the joys of a ‘business’ where ARCTIC appliances take care of all domestic chores. The communication strategy and the concept of the campaign reinforce the brand’s expert promise.
