TOGETHER WITH OXYGEN, VODAFONE MARKED A NATIONAL PREMIERE BY LAUNCHING THE VODAFONE GOODGAMING PREPAID CARD, WITH POWER-UPS IN TOP GAMES AND THE PROMISE OF A SUPERIOR GAMING EXPERIENCE FOR ALL GAMING ENTHUSIASTS IN ROMANIA.
DISCIPLINE. PR, SOCIAL MEDIA, INFLUENCER MARKETING, BTLSECTOR. TELCO, TECHNOLOGY
OVERVIEW
The campaign signed by OXYGEN for the Vodafone GoodGaming Prepaid Card focuses on strengthening the relationship between VODAFONE and young people in gaming communities. Thus, their passion for gaming, desire to conquer the leaderboard and perseverance in every game have become the driving forces of the campaign and the points of intersection with gaming enthusiasts. The card offers power-ups in Valorant and League of Legends, as well as unlimited data, minutes and national SMS to instantly share victories. The campaign includes packaging design, a manifesto video, retail materials, digital outdoor, digital executions and BTL activities.
