FROM THE MOMENT THE CASTLE GATES OPENED, VODAFONE ROMANIA RECEIVED ALL THE TECH AND MUSIC LOVERS IN ONE OF THE MOST FREQUENTED AREAS ON SITE, WITH A STRONG BRAND PRESENCE, ACTIVATION, SOCIAL MEDIA ENGAGEMENTS AND RETAIL PRODUCTS THAT FOUND THEIR LOVING OWNERS.
DISCIPLINE. ATL, BTL, INFLUENCER MARKETING, PR, SOCIAL MEDIASECTOR. TELCO, RETAIL
OVERVIEW
Vodafone Romania had a strong presence even before the festival, with an integrated campaign and activations that generated a lot of anticipation among the users. The brand deployed a competition with special invitations and ticket discounts when acquiring festival subscriptions via My Vodafone app, all while having activities amplified by the brand’s presence at the festival site. Tens of thousands of participants at the Castle enjoyed the Vodafone Thrill & Chill area daily, where they got a lot of promotional activities and giveaways while getting connected with the electrifying atmosphere hosted by Răzvan Exarhu and Andi Moisescu.
