For the launch of the new Huawei P Smart on the Romanian market
Discipline. PR, SOCIAL MEDIA, INFLUeNCER MARKETINGSector. Technology
Overview
For the launch of the new Huawei P Smart on the Romanian market, we challenged the generation Z fans to start a conversation in social media around their lives, under the #EveryDayaStory hashtag.
The first part of the campaign included an unboxing session of the new phone together with a Facebook fan and rapper DOC.
For the second part of the campaign, DOC became a barista in a 5toGo location, in a partnership which surprised the fans in their natural environment.
