Together with AXN Romania, we recreated a military mission, in a campaign for promoting the tv series The Brave
Discipline. PR, EVENTS, SOCIAL MEDIA, INFLUENCER MARKETINGSector. MEDIA & ENTERTAINMENT
Overview
Together with AXN Romania, we recreated a military mission, in a campaign for promoting the tv series The Brave.
The campaign translated the military training in the tv series in strategy and skill competitions on the digital platform ceibravi.ro and on the AXN social media channels. More than 5.000 people entered the competition and 10 finalists were recruited to participate in the military boot camp created just for them.
The real-time content on Facebook and Instagram and the 5 episodes mini-series were created from the boot camp, generating more than 9 million impressions in social media for the young target audience, action movie lovers.
